Disrupting an Industry
Capital One wants to use technology to change banking the way Amazon changed e-commerce, Google transformed information and Facebook reinvented the way we connect with the world. Easy, peasy, right? This unique campaign communicates this technological transformation directly to the tech industry. It went beyond simply selling a product or service. It required messaging that resonated with a diverse audience that included the tech elite, developers and philanthropic communities while simultaneously highlighting our technology journey to the cloud, machine learning and open source products.
